Nestlé Cereals has announced the launch of KitKat Cereal, a new breakfast option which brings the taste of the popular chocolate bar straight to consumers' cereal bowls.
Created in partnership with Nestlé's chocolate development team, the cereal maintains the essence of the much-loved original chocolate bar. The crispy cereal squares provide the taste of chocolate and wafer, which so many of us are familiar with from their hugely popular snack bar format.
The newest addition to the Nestlé Cereals' portfolio is made with a milk chocolate flavoured coating and is a source of five vitamins, calcium and iron.
"We're delighted to announce the partnership between Nestlé Cereals and KitKat," Sarah Fordy, Head of Marketing at Cereal Partners UK & Ireland commented.
"This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet."
KitKat Cereal is set to be available at major retailers from mid-April.