Kraft Heinz Introduces Ketchup with Added Veg

The Kraft Heinz Co. has developed a new Tomato Ketchup with added vegetables including carrots and butternut squash. The condiment contains 25% added vegetables

New Heinz Tomato Ketchup with a Blend of Veggies is made with added carrots and butternut squash "without compromising the thick and rich Heinz taste kids love," the company said. The ketchup contains 25% added vegetables, 25% less sugar than its regular counterpart, and is void of high-fructose corn syrup.

"If we were going to add extra veggies to a new recipe, it was important to maintain the same distinctive taste, appearance and texture that have been loved by generations of families for 150 years," explained Associate Director of Marketing at Heinz, Dalia Adler. "We went through countless recipes to land on the perfect blend and can't wait to share the end result: a blend that we think will have your ketchup-loving, veggie-hating kids asking for more."

This new introduction follows on from a similar new product launch earlier this year when Kraft Heinz introduced Kraft Macaroni & Cheese with added cauliflower to provide a quarter cup of vegetables per serving. Find out more about the Kraft Heinz company here.

Photo: Kraft Heinz