This month, Kraft Heinz announced the launch of its new growth accelerator platform Springboard, dedicated to nurturing, scaling, and accelerating growth of disruptive US brands in the food and beverage industry.
The Springboard platform is looking for opportunities to develop authentic brands and inspired founders that fall under one of four chosen pillars that they see are shaping the future of the industry: Natural & Organic, Specialty & Craft, Health & Performance and Experiential brands. Brand founders who make it into the program will be encouraged to continue leading their businesses with support and expertise from Kraft Heinz in go-to-market capabilities, R&D and consumer insights.
"We are committed to support and partner with teams that will impact the future of our industry," said Sergio Eleuterio, General Manager, Springboard Brands. "We are actively searching for emergent, authentic brands that can expand into new categories, and are looking to build a network of founders to help shape the future of foods and beverages."
This follows from recent news here in the UK where London's New Covent Garden Market, the capital's original fruit, veg and flower wholesale market, unveiled initial plans for a £130m development towards becoming a food hub and incubator for the UK's most innovative food makers, creators and thinkers. Find out more about the UK news here.