Lamington Group, Better Known for Serviced Apartments, Launches 'Hometels'

Exclusive serviced apartment providers, UK real estate developer Lamington Group is launching what it's calling a bridge between hotels and AirBnB's, with its Hometel concept.

The second development of its kind, following a pilot in Hammersmith in 2016, will open in Southampton this June called Room2, a flexible living environment offering up 71 rooms that are charged for per night. Each has its own kitchen, TV, seating area, WiFi and other amenities, while all residents have access to cafes, bars, food shops, gyms, laundry facilities and communal 'Living Room' spaces for socialising.

"Speaking to our guests in both Room2 Hammersmith and our existing apartments, we heard that they want more than what a traditional hotel, aparthotel or an Airbnb can offer," explained Robert Godwin, MD. "They want something that combines the best of all three, with flexible living, all the comforts of home and personable, attentive service."

Find out more about the Southampton Room2 development and concept on the brand's website here.