Lidl Gets Innovative With Launch Of The Croll

Forget the cronut, the Cruffin and the Croiffle - there's a new croissant hybrid out there and it's coming to supermarket Lidl. The chain The store states that the new Croll combines the taste and texture of a croissant with the structural hold of a bread roll, meaning they're easier to slice and fill with your favourite filling.

The new innovative combination launched in stores this June, with proposed uses covering anything from burgers to breakfast rolls. Richard Inglis, Head of Buying at Lidl said: "This summer we want to help our shoppers get Big On BBQs, whilst remaining Lidl on price. The Croll is a deliciously versatile creation, which is sure to add the WOW factor to summer entertaining."

Find out more about Lidl over on its website here.