They say to never judge a book by its cover and Lidl think the same should go for a bottle a wine; bringing their own Chateaux Noir to the UK for a blind taste testing experience.
The pop-up chateaux shall provide guests in London, Manchester and Glasgow the chance to sample a series of wines without the pretence of seeing the label or knowing the bottles' pedigree. Instead, a 'discombobulation chamber' has been created to disorientate the tastebuds before heading into the darkness, where the guests shall be served by waiters using night-vision goggles.
Hosted by Lidl's Master of Wine, Richard Bampfield, guests will be guided through three different rooms and eight exquisite glasses in order to learn how to identify real quality wine – even in the dark!
Once guests have finished their tasting, they will then be guided into the Salle de Noel – a festive wonderland decked out with real Christmas trees, mince pies, and a cheeseboard of snacks. This room will also provide an opportunity for guests to purchase their favourite wines they will have just tasted.
Tickets to the event cost £4 plus an extra 90p booking fee, with all proceeds going to the NSPCC to help keep children in the UK safe. Included in the £4 ticket price is entry to the event, eight 75ml taster glasses of wine and light nibbles.
Further information and booking details are available here.