Mars American Heritage Chocolate updates Website

Mars Chocolate, North America have launched a revamped website for American Heritage Chocolate bringing the brand's engaging experience to life online. Visitors will now be able to discover everything there is to know about chocolate's important role in the history of the Americas and get a glimpse at the modern day possibilities on the in-depth brand site.

“American Heritage Chocolate has always created a multi-sensorial experience—whether you are visiting a live chocolate history demonstration, enjoying an authentic historic chocolate drink as our founding fathers did or baking at home with the chocolate baking/grating block,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. “With the new American Heritage Chocolate website, our goal is to bring that same captivating experience to life for consumers everywhere.”

Some of the new website sections:

•History of Chocolate Timeline: Shares chocolate history facts and imagery dating back to 1500 BCE through to present day.

•Goods: Provides American Heritage Chocolate product descriptions, specifications, imagery and nutritional information

•Recipes: Showcases modern day recipes using the unique flavour profile of American Heritage Chocolate. All recipes have downloadable recipe cards and several recipes include “how to” videos as well as images. Consumers can also upload their favourite recipes using American Heritage Chocolate.

•Events: Details upcoming events featuring chocolate history demonstrations from American Heritage Chocolate and partner sites

The entire website is optimized to promote social media sharing and collaboration. Visitors will be able to post content found on the website to their favourite social networking sites including Facebook, Twitter and Pinterest. The website also allows users to upload their own American Heritage Chocolate recipes and videos to be published on the site.

About American Heritage Chocolate:

In 2003, Mars Incorporated undertook an extensive global research initiative to uncover the true history of chocolate. A group from Mars led a multi-disciplinary team of more than 115 experts from around the globe who accessed over 200 archives, libraries, museums and private collections to reveal chocolate’s origin and history in the Americas. “CHOCOLATE: History, Culture, and Heritage,” has contributions from 45 authors, including researchers, culinary chefs, food scientists and historians from leading historic institutions, and was published in 2009 by Wiley. Out of this research project, the American Heritage Chocolate brand was developed in 2006 by Mars Chocolate North America to help educate consumers about the history of our nation through the engaging story of one of our most beloved foods…chocolate! Fashioned off an ingredient list from 1750, American Heritage Chocolate is an authentic historic chocolate made from ingredients available in the 18th Century. The recipe represents a true taste of chocolate the way our ancestors would have enjoyed it.