Mars Wrigley has accelerated its efforts to source cocoa from farms that are putting in place measures aimed at protecting children, preserving forests and improving farmer income as part of their Responsible Cocoa program.
Knowing the farmer groups and farms that supply the cocoa sourced is fundamental to these efforts — especially with Mars Wrigley's aim to achieve a deforestation-free supply chain for cocoa we source by 2025. To achieve this Mars is aiming is for all the cocoa it sources to be traceable from the farmer to the first point of purchase by the same year.
This extensive process means tracing more than 350,000 family farms across 13 countries, knowing their location and boundary and which farmer organization the farmer sells their cocoa to. Taking their internal targets public, Mars has launched a new Interactive Map of farmer groups that are part of Mars' Responsible Cocoa Program.
Find out more and visit about Mars' new interactive map here.