Frozen food company McCain has added a new Vibes ridge-cut crisps and chips combo to its range, delivering on both the crispiness of a crisp with the fluffiness of a fry.
Having initially launched in Iceland stores, the new innovative new Vibes snack will also soon be made available from Asda locations around the UK from 23rd January, before rolling out at a number of other supermarket chains in the spring. Two flavours will be available, Firecracker Chilli and Salt & Vinegar.
"We are thrilled to introduce McCain Vibes, a truly innovative product that redefines the snacking experience," said Mark Hodge, vice president of marketing. "We want to ignite excitement back into snacking and get the nation talking about whether Vibes is a crisp or a chip."