Australia Day is the official national day of Australia. Celebrated annually on 26 January, the date commemorates the arrival of the First Fleet at Sydney Cove in 1788 and the proclamation at that time of British sovereignty over the eastern seaboard of Australia.
In a world first, McDonald’s Australia will change store signage to Macca’s at selected restaurants, ahead of Australia Day. Thirteen stores around the country changed to the Aussie nickname from 8th January, with the original signage to return to each site from February 4 – ‘phew’ says Sir Paul!
Engadine in New South Wales and Kangaroo Point in Queensland will be the first two stores to undergo the rebrand, followed by Victoria, South Australia and West Australia. McDonald’s Australia, Chief Marketing Officer, Mark Lollback said McDonald’s was incredibly proud to embrace its ‘Australian-only’ nickname.
‘With one in two Australians giving us the nickname Macca’s we decided with the lead up to Australia day, it was a perfect time to embrace the moniker and change our [name] across the country.” Lollback said.
“Changing our signage to Macca’s is a world first for our business and we’re thrilled to be celebrating the nick name that only Australians have given us,” he added.