McVitie's Joins The Gold Rush With New Gold Digestives

McVitie's is bringing together two of its most popular lines into one golden limited edition snack this summer - the all new Gold Digestives, combining the classic Digestive biscuit with its Gold Bars.

The new product, from parent brand and global snacking giant Pladis, follows in the footsteps of many across the industry jumping on the trend of blond chocolate. The Gold Digestives feature the brand's classic golden-baked digestive biscuit topped with the much-loved taste of golden caramel chocolate, synonymous with the McVitie's Gold brand.

James King, marketing director for McVitie's at Pladis UK&I, said: "McVitie's Gold Digestives have been created with the latest flavour trends in mind to unlock another golden sales opportunity for retailers. You only have to look at other snacking categories to see the further scope for growth when it comes to the gold flavour trend."