Meatless Farm Introducing On-Pack Eco-Labelling System

Meatless Farm, the leading British company producing vegan, plant-based meats, has introduced a new traffic light eco-labelling system across its core product range in partnership with Foundation Earth.

The new on-pack communications are designed to educate consumers about the environmental impact of each product, helping them make better choices.

Foundation Earth, an independent non-profit organisation established to issue clear and credible front-of-pack environmental scores on food and drink products, has analysed the carbon emissions, water usage and pollution, as well as its impact on biodiversity. Each of these factors is then labelled on Meatless Farm's range of products, including its Plant-Based Mince, Quarter Pounder Burgers, Chicken Breasts, Chipolatas and more.

Cliona Howie, CEO of Foundation Earth commented: "We are excited to welcome Meatless Farm as one of our pioneer brands using ecolabelling as a tool for eco impact transparency. It's important that people have robust and credible information to help inform their purchases as they look to make more sustainable shopping choices, and eco-labelling is a clear and obvious way to do this."

CEO and Founder of Meatless Farm, Morten Toft-Bech also added: "At Meatless Farm we are constantly looking for new ways to encourage consumers to make more sustainable choices to help improve the health of the planet. As we look to the future, the introduction of eco-labelling is one way we plan to do this. Informing shoppers about the impact their choices have on the environment will encourage them to think more about their carbon footprint and choose products with lower carbon emissions."

The introduction of Meatless Farm's new eco-labelling system forms part of the brand's ongoing mission to drive greater consumer awareness about how people's food choices impact the environment.

Find out more about Meatless Farms here.

Cliona Howie of Foundation Earth joined us at our 2021 virtual Food & Beverage Trend Summit, to speak about how front of pack environmental scoring is enabling customers to make positive food and drink choices in an era when the world faces the unprecedented challenge of reversing climate change and feeding a growing population. You can watch the full discussion with Charles Banks here.