Utilising Twitter's newest live video streaming app, Periscope, Tourism Victoria is inviting the world to experience Melbourne - in real time.
The latest phase of the five year Play Melbourne campaign, Play Melbourne Live will broadcast a series of 'games' – events, stories, people and places – from Melbourne, to the world, including the Melbourne Food and Wine Festival's flagship event. Live and unfiltered, the campaign offers viewers real and authentic glimpses into the 'world's most liveable city'.
Periscope users will gain exclusive access to some of the city's major events and exhibitions, including the world-premiere of Andy Warhol | Ai Weiwei at National Gallery of Victoria on 10 December – a day before it opens to the public. In-between these major events, Periscope live-stream broadcasts will include daily local life, uncovering the sights, sounds and characters of Melbourne.
Followers will also meet MasterChef star George Calombaris in his experimental kitchen,Press Club Projects, where he will create the dishes that may or may not make it onto the menu at fine dining institution, The Press Club.
The broadcasts will be available to view by a global audience via the Periscope app. Those who follow @Melbourne on social media will receive notifications of when the 'games' are live.
The Melbourne Food and Wine Festival will take place between 4-13 March across the city.