Pink has had its day - Yellow is the colour of the season. We recently covered the rise in popularity of the colour, looking at how it is being incorporated in food and drink, but also in fashion, beauty, design and more. Dubbed Gen Z yellow, thanks to its popularity with those in their teens and early twenties, the trend is one that's definitely caught our eye.
Only this week, popular free London magazine Stylist launched a special collections edition Yellow Issue, highlighting the mainstream presence of the trend. The magazine looked at yellow fashion, travel, foods, politics and much more.
In our September foodwatching report covering the colourful trend, we gave our own take on what we've seen out there - read it for yourself over on the tfptrendhub.