Meatsnacks Group Ltd, the largest producer of jerky and biltong in Europe launched a new Men's Health Fuel Beef Jerky in January 2017, developed to create a great tasting jerky with improved flavour and texture.
With the assistance of Men's Health Magazine subscribers, the new recipe was developed throughout 2016 and a new pack designed to portray the natural ingredients that is used within the marinade of the jerky.
The new product is now also available in a smaller pack format of 30g. This gives the consumer a handy, snack sized pack.
The jerky uses 100% British and Irish beef silverside which is a high source of protein. The product contains no added MSG and is free from artificial colours, flavourings and preservatives and is gluten free.
The jerky has also been endorsed by Men's Health magazine for building muscle, as part of a protein rich diet and creating a healthy immune system.
James Newitt, Managing Director, Meatsnacks Group Ltd comments 'We started our partnership with Men's Health in 2014 and we're excited about launching this re-developed product in 2017. We have invested heavily in new product development facilities in 2016 and this is the latest product to come through that process.'
Men's Health Fuel Beef Jerky is available to stock now in 30g bags and a variety of display options. For more information on the new product, visit the website here.