American brand Milk Bar has announced the creation of a new national holiday in the USA, National Birthday Do-Over Month, taking place this July to help people celebrate themselves after uniquely challenging year.
Inspired to create a feel-good movement after countless Americans sent birthday care packages of Milk Bar treats to loved ones during lockdown, Milk Bar's National Birthday Do-Over Month is meant to give anyone, anywhere in the country an opportunity to take an extra moment to celebrate themselves and do their 2020 birthday over.
"None of us were able to celebrate our 2020 birthday as we may have originally planned - but seeing the magic you all made at home with a video chat or a killer cake brought us at Milk Bar a whole lot of spirit." said Christina Tosi, Chef and Founder of Milk Bar. "National Birthday Do-Over Month is our love letter to you. It doesn't matter how many "Happy Birthday's" you sung from afar, or when your own big day is -- our mission this July is to give you as many excuses as possible to spark joy, create cause for celebration, and Do-Over what didn't go according to plan last year."
In collaboration with American Express® Gold Card and Party City, Milk Bar packed Do Over Month with events, specials, and other surprises. These include:
- $1 Soft Serve at all Milk Bar locations on July 6th, a treat from your friends at Amex Gold*
- The Birthday Do-Over Tour covering Chicago, San Francisco and Seattle
- New menu item: Milk Bar Ice Cream Sammie
- Do-Over Birthday surprises delivered every day in July
Find out more about the brand and the fun, new national holiday over on their website.