M&M'S are the people's chocolate so it's no surprise that M&M'S Crispy was the deserved winner of the prestigious 2016 Product of the Year in the chocolate category based on a TNS consumer survey of over 40,000 consumers in the US.
M&M'S Crispy returned to shelves nationwide in January 2015 for the first time in 10 years after fans called, tweeted and organised online petitions. This was the first product in Mars Chocolate history to be "brought back" because of fan requests. Originally debuted in 1998 as a limited-time-only offering, it's the crispy center with a light and delicate crunch that makes M&M'S Crispy a fan favorite!
"It's only fitting that a survey of 40,000 consumers helped secure M&M'S Crispy the designation as the 2016 Product of the Year in the chocolate category," said Tanya Berman, Senior Brand Director, M&M'S Brand. "This award really belongs to our fans who were the true catalysts to ensure M&M'S Crispy could be enjoyed by millions of others for years to come."