M&M's First Flavour Vote Campaign Sees Coffee Nut As Winner

In honour of the brand's 75th anniversary, M&M'S asked fans to vote for their favourite peanut-flavour to join their Original Peanut M&M's on the shelf. With more than one million votes cast, M&M'S Coffee Nut came out as the flavour loved the most!

Starting in August, the Coffee Nut flavour will join M&M'S Original Peanut, first introduced in 1954, on shelves at retailers nationwide in the U.S. Coffee Nut defeated two other peanut-flavoured challengers – Honey Nut and Chili Nut to win consumers' votes.

"We are so thrilled that our fans helped to shape our brand's vibrant future," said Tanya Berman, Director, M&M'S Brand. "Flavour Vote was the perfect campaign to show how much we value our fans' opinion. The brand is looking forward to adding Coffee Nut to our peanut flavoured line up in August."