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Supermarket chain Morrisons has joined forced with Heinz to bring back its 'Ask For Henry' campaign, donating free jacket potato topped with cheese and beans from its cafes nationwide. The campaign ran from the 1st July through to the 14th.
Anyone who "Asks for Henry'' received a free jacket potato topped with Heinz Cheesy Beanz - no questions asked. The initiative, ran previously in 2022 and 2023, aims to provide some financial relief to customers - many of whom will be preparing for a stretch of time without the support of school meal programmes. Tens of thousands of customers benefitted from the campaign.
Morrisons will continue to offer its Kids Eat Free initiative in addition to the 'Ask for Henry' activity, meaning families can access a free kids meal when purchasing any adult main meal costing over £5. The offer is available every day, seven days a week for any child aged under 16 in Morrisons Cafés nationwide.
Chris Strong, Morrisons Café Senior Buying Manager, said: "Customers continue to tell us how grateful they were for our previous 'Ask for Henry' initiatives and so we're really pleased to be bringing it back. We know that the busy summer months can add to customers' financial pressures, especially with extra mouths to feed, so we're pleased to be partnering with Heinz and offering this delicious meal. "
Alessandra de Dreuille, Heinz Director of Meals and Insights, said: "We have had an overwhelmingly positive response from our previous 'Ask for Henry' initiatives with Morrisons, and so we're thrilled to be able to bring it back for a third year, and this time with our new Cheesy Beanz for all to enjoy. This offer is open to absolutely everyone – and so we'd encourage anyone who feels they need a warming meal to head to their local Morrisons café."