The millions of Americans who intend to leave cookies for Santa may want to rethink their plans. The results of a recent survey of Santas across the country reveals that cookies are not his favourite after all!
54% percent of Santas indicated that a warm cinnamon roll is the treat they would most like to see waiting for them by the tree during a long sleigh ride. Chocolate chip cookies are St. Nick's second preferred treat, with 37% percent of votes. Only 8% percent of Santas chose fruit; the consensus: save the roughage for the reindeer!
In terms of the favoured beverage, 42% percent of Santas said they prefer to warm up by pairing their snack with a toasty cup of hot chocolate. Another 38% percent said they'd prefer to wash down dessert with a tall glass of cold milk.
"The holiday season, internally coined 'Jollybon' by our franchisees, is a time for sharing, celebrating and enjoying life's special moments with loved ones," said Joe Guith, president of Cinnabon. "No one can resist the irresistible aroma of a Cinnabon cinnamon roll – not even Santa!"
Indulge Santa with the world's most delicious treats from Cinnabon bakeries around the globe. Cinnabon sells fresh, irresistible cinnamon rolls in a variety of sizes, including the Classic Roll, MiniBon® and NEW BonBites™, as well as pre-packaged CinnaPacks, convenient for bringing home to share. This season, Cinnabon is offering Santa-worthy hot cocoa, available in cinnamon roll and Ghirardelli chocolate flavours.
More than 600 professional Santa insights were obtained with the help from two of the nation's largest Santa communities: The International Brotherhood of Real Bearded Santas, the preeminent Santa organization in the world, and The ClausNet Santa Claus Network, the largest online community for Santa stories, advice, news, information and networking. Additional votes were gathered from more than 250 Santas at this month's Santacon NYC.
Find out more about the Cinabon brand here.