M&S Introduce Colin the Caterpillar Cake Jars

Colin The Caterpillar has transformed - in as such that he's now available in jar form from Marks & Spencer. A birthday party staple for any age, Colin The Caterpillar has been around for over 30 years now since its launch in 1990. With recent variations featuring a Valentine's Day special, Connie, as well as the Colin The Caterpillar Easter Egg, the latest Colin treat is one to be enjoyed either alone or with others in a simple pot serving.

Perfect for an eat at home pudding, or one for the picnic basket with friends now lockdown rules are relaxing, the new jars are set to be a popular choice this summer. It's a case of different look, but the same Colin goodness within featuring the traditional chocolate sponge with Belgian chocolate sauce, chocolate ganache, milk and white choc chips and, of course, Colin's white chocolate face.

The new cake jar landed in M&S stores around the UK this week alongside two other "cake-away" flavours: the fruity raspberry ripple and caramel-based trillionaire's. Each 170g jars costs £4 and comes in reusable packaging.

"These cake jars are absolutely delicious and are perfect for picnics, lunches on the go – or pretty much whenever you need a sweet fix," explained Natalie Tate, lead product developer for M&S Cakes.

"Gone are the days of picking a cake to suit all tastes – you can now mix and match to suit everyone. Much like an indulgent ice cream tub – there is something about diving straight in with a spoon that makes the experience all the more delicious."

Image credit M&S