In honour of their debut ice cream launch at Target on July 8th, American brand Museum of Ice Cream is hosting the ultimate 'ice cream social' on July 15th, National Ice Cream Day. Hosted at Los Angeles State Historic Park, Museum of Ice Cream's massive ice cream affair will include live entertainment, immersive games, interactive art installations and of course, lots of ice cream.
The brand's website says of themselves: Museum of Ice Cream (MOIC) is an experience-first brand fueled by the power of imagination. From installations that ignite all five senses, to products-made to inspire, we lead with the honest belief that ice cream has the power to change the world and anything is possible.
Over 2,000 guests are expected to gather in honour of Museum of Ice Cream's favourite holiday, donning a whimsical dress code of exclusively pink and white. Guests will be invited to indulge in Museum of Ice Cream's signature flavours, sharing pints, and exploring the toppings bar in a picnic-style afternoon. Museum of Ice Cream will also be hosting ice cream socials at The Pint Shop in New York City and Museum of Ice Cream San Francisco that same day.
Over the past year, Museum of Ice Cream has cultivated its new line of ice cream, which is sourced from the highest quality ingredients and embodies the brand's lively and imaginative spirit. The seven inaugural flavors include: Piñata, Sprinkle Pool, Vanillionaire, Chocolate Crush, Cherrylicious, Churro Churro, and Nana Banana.
Find out more about the Museum of Ice Cream brand here.