Definitely not something that we've seen trending, but a launch that caught our eye for obvious reasons nonetheless - French's introduced limited edition Mustard Donuts in the US this month in celebration of National Mustard Day in America.
The 6th August marks the national celebration of mustard on the other side of the Atlantic and French's have brought something fairly outlandish to the table with this new offering. Developed with Dough Doughnuts, maker of artisanal doughnuts for over 12 years, the mustard-infused treats were available on the 6th at Dough's retail locations in New York City and nationwide via online shipping.
The collaboration sees the creation of a bold, crave-able doughnut that combines the well-known flavour of French's Classic Yellow Mustard with Dough's signature brioche recipe, allowing mustard lovers to wake up and taste the tang. The French's Mustard Donut reimagines a classic glazed doughnut with a vibrant sweet and savoury yellow mustard coating that is topped with a yellow mustard cake crumble.
"We've been known to go big for National Mustard Day – with Mustard Ice Cream in 2019, Mustard Beer in 2020, and Mustard Buns in 2021. This year, we're excited to collaborate with Dough and introduce French's Mustard Donuts, adding our Classic Yellow Mustard to morning routines," said Jill Pratt, Chief Marketing Officer, McCormick. "We are as committed as ever to showing off new and exciting ways to enjoy this fan favourite condiment and cannot wait to reinvent breakfast this year."
Find out more here.