Nautilus Mineral Waters of America, a leader in the private label bottled water industry, has recently announced its intention to produce a new line of caffeinated milk products, called Mad Cow.
Designed to energise and refuel your body and stimulate brain power, Mad Cow is deemed as a solution to falling milk sales in the US and the wish to recharge the dairy industry.
In the US, Red Bull and Starbucks currently make up around two thirds of the stimulating beverage market and sales of energy drinks and specialty coffees have continued to rise while milk sales have fallen. Whether this new milk alternative will offer an uplift in the dairy industry is to be seen but it's definitely set to cause a buzz.
Find out more about the brand and new milk product here.