This summer, Louisville, Ky., will pilot market the new 12 oz. Bud Light Vented Can – an innovation featuring a first-of-its-kind, self-contained venting tab that delivers the world's smoothest drinking experience in a can.
The integrated tab design gives consumers the freedom to enjoy the beer in a vented can without the inconvenience of needing additional tools or objects to puncture the lid. After opening the mouth of the can, consumers simply give the tab an extra push to activate the vent underneath. This effortless action releases additional air to flow into the can, creating a smoother pour with less "glug." It's a design intended to optimize delivery of Bud Light's crisp, refreshing flavour.
"The great thing about our new Vented Can is that it's activated by a common skill among beer drinkers: opening a can of Bud Light," said Rob McCarthy , vice president of Bud Light. "With just an extra push on the tab, beer drinkers can unlock the smoothest drinking experience in the world."
The Anheuser-Busch Global and North American Innovation Groups have been developing the Bud Light Vented Can for more than two years to ensure the self-contained vent mechanism created a better can drinking experience that was also easy to use.
The Bud Light Vented Can is scheduled to launch across the USA later this year.