New 'Casual Dining' Show

“The right idea at the right time” – industry leaders voice their support for new Casual Dining show

With exhibition space filling up fast and several key seminar spots already confirmed, Casual Dining – the new trade event for the UK’s world leading casual dining sector, is well on track for a successful inaugural event when it launches next year, at the Business Design Centre, Islington, in London, on 26-27 February 2014.

Diversified Business Communications UK, which has a growing portfolio of market-leading events in the food sector, including the award-winning lunch! exhibition and The Natural Food Show, says it’s delighted with the industry-wide support Casual Dining is receiving.

“It really is fantastic to see the way that the industry is responding to the launch,” comments group event manager Chris Brazier. “When you consider that the UK branded restaurant market is forecast to be worth as much as £22bn by 2018 , it’s perhaps not that surprising that so many companies are looking for ways to enjoy a bigger bite of these lucrative out-of-home sales. So, really, Casual Dining couldn’t have come at a better time.”

With the launch now just under six months away, the latest exhibitors to confirm their presence are McCormick – one of the world’s leading suppliers of spices, seasonings and flavourings; Francis Catering Equipment; Franke Coffee Systems; EPOS specialists Comtrex Systems; Eden Contract Furniture; foodservice distributor SFD; Rich Sauces; and Global Ethics, with its One drinks brand.

To support the launch, Diversified UK has also announced the appointment of a new senior sales executive, Simon Watkins (who can be contacted Watkins joins the Casual Dining team, with a strong track record in building successful events in the UK and, more recently, as international project manager for The ITE Group.

“To me Casual Dining stands out as a rare example of a new trade show, which is totally in tune with the changes taking place in its market,” says Watkins. “It’s a fantastic concept and we’re delighted with the incredible support that we are getting from exhibitors and visitors

Visitor registration is due to open in October 2013, to register an interest in attending, visit