Seattle Coffee Gear today announced a new retail experience in specialty coffee coming to their flagship store this November. The Washington state-based coffee equipment retailer is not only expanding their selection of specialty coffees, but also offering customers a way to taste before they buy.
A first of its kind, "The Wall" offers thirty-two specialty coffees ready to sample via pour over or espresso brew method. Freshly roasted and ground on demand from one of thirty-two grinders, each coffee is given its own story and place in the line up. Customers are encouraged to create their own "tasting flight" by selecting a few to try, brewing them up and sampling right there in the store. Seattle Coffee Gear hopes that this will eliminate some of the mystery of coffee and let customers learn more about their personal tastes as well as the beans themselves.
Seattle Coffee Gear is also excited to expand their selection of specialty coffee to include some of the nation's leaders in third wave coffee as well as a few more of their local favorites. New roasters include La Colombe Coffee Roasters, Supersonic Coffee and Batdorf & Bronson Coffee Roasters, among others. This move is in line with Seattle Coffee Gear's mission to provide freshly roasted coffee. "We work with each roaster and only offer their coffees for a determined number of days post-roast. We believe in transparency; the roast date is clearly listed on each bag and we guarantee their freshness," states company founder, Victor Gehlen.
In honor of launching "The Wall," Seattle Coffee Gear will host a grand opening celebration Saturday, Nov. 7, 2015 starting at 10:00 a.m. This will be a day full of free goodies, guest roasters, tastings and, of course, a lot of coffee. They encourage coffee drinkers of all types to come in and brew up a cup.