New HOT POCKETS Bring The Taste Of Popular Food Trucks To Freezers

Snack brand HOT POCKETS has teamed up with award-winning food trucks to co-create a new line of creations that bring the taste of popular food trucks to freezers across America. Once considered just a pop culture craze or fad, the vast popularity of food trucks in major U.S. cities has been a leading force in the evolution of the mobile food industry.

Driven by consumers' hunger for unique flavours and exciting dining experiences, the number of food trucks has nearly tripled over the last four years. That's why HOT POCKETS® brand sandwiches teamed up with real food truck chefs to co-create all-new HOT POCKETS Food Truck Bites and Sandwiches.

Developed in collaboration with four award-winning food truck proprietors from Los Angeles and ChicagoKomodo, The Lobos Truck, Baby's Burgers and Toasty Cheese Mobile Eatery – HOT POCKETS is elevating a familiar favorite with a culinary twist to satisfy consumers' Hunger For More. With new adventurous flavors and product forms, the HOT POCKETS Food Truck line allows more people to experience the latest in mobile eating.

"Consumers today are looking for more flavour from food and trying different types of cuisine – and they're often inspired by international options," said John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. "Based on the explosion of these trends and the popularity of mobile eating, we wanted to give consumers a delicious and creative new product that brings food truck cuisine to life in their own kitchens."

HOT POCKETS Food Truck Bites are available in four daring, delicious varieties:

  • Triple Cheesy Bacon Melt Bites, Co-Created with Toasty Cheese Mobile Eatery: Inspired by Greg Barnhart's popular Toasty Cheese Mobile Eatery menu item dubbed "The Great Dane Double Cheese & Bacon Melt," these bites combine a robust blend of provolone, cheddar and mozzarella cheeses with Applewood smoked bacon and basil in a buttery crust.
  • Smokin' Bacon BBQ Recipe Burger Bites, Co-Created with Baby's Burgers: Savory hamburger, Applewood smoked bacon, cheddar cheese and onions smothered in a mesquite BBQ sauce in a soft-baked crust comes from Lori Barbera and Erica Cohen's gourmet "She's Smokin" burger at Baby's Burgers.
  • Fiery Jalapeño Lime Chicken Rollers, Co-Created with The Lobos Truck: American comfort food with a twist comes to life at Jasmine Wolf's The Lobos Truck. These all-new bite-sized rollers feature tender dark meat chicken, jalapeños, cilantro and corn with spicy ginger lime sauce in a mini spring roll.
  • Spicy Asian-Style Beef Rollers, Co-Created with Komodo Truck: Latin and Southeast Asian-style flavors combine to create amazing fusion cuisine from Komodo. Eric and Erwin Tjahyadi's unique bite-size creation is made with tender beef, red pepper and jalapeños with Hoisin sauce in a mini spring roll.
Find out more at the HOT POCKETS website here.