Cinnabon has announced a brand new deliciously indulgent treat in partnership with Lotus Biscoff. For a limited time, the world famous cinnamon rolls meet Europe's iconic cookie, giving taste buds a sweet escape. Guests can top any size cinnamon roll with the crunchy, caramelised flavour of Biscoff Cookie crumbles, elevating the brown sugar bursts in every bite.
To celebrate the partnership between a European favorite and the beloved airport treat, Cinnabon is offering fans a chance to win 100,000 air miles by entering the 'Bon' Voyage Sweepstakes. From Sept. 18 to Nov. 12, fans can visit Cinnabon.com/BonVoyageSweeps to enter to win the sweet escape of their choice. In addition, users on social media can post using the hashtag #BonVoyageSweeps for unlimited entries.
"We're always looking for ways to take our guests' taste buds on an irresistible journey, and the Lotus Biscoff partnership provides a way to enhance our mouthwatering menu items," said Jill Thomas, vice president of global marketing for Cinnabon. "By adding a taste of Europe to our bons, Cinnabon continues to offer desirable treats made with the high-quality ingredients everyone knows and loves."
"We are thrilled to partner with such an iconic American brand," said Michelle Singer, US General Manager of Lotus Bakeries. "It's exciting when two high-quality, universally loved products like Cinnabon and Lotus Biscoff can come together in a simply delicious treat."
In honour of the collaboration with Lotus Biscoff, Europe's favourite cookie with coffee, Cinnabon plans to celebrate National Coffee Day in a big way.
Adding to the flavours of Makara cinnamon and cream cheese frosting, Lotus Biscoff brings hints of caramel and spices to the traditional cinnamon roll in any size. The tasty topping is also available on our Center of the Roll™, the best part of the Classic cinnamon roll cut into bite-sized pieces, served in a cup for on-the-go ease. Find out more about Cinnabon on the company website.