New Mars Collab Sees Launch Of Snickers Shakers Seasoning Blend

As part of an ongoing partnership with Mars, American branded foods company B&G Foods has introduced a Snickers Shakers Seasoning Blend so consumers can recreate the taste of Snickers with ice cream, milkshakes, cakes and other sweet treats - or savoury if you're feeling inventive!

“At Mars, we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavours of their favourite confections to both sweet and savoury foods," commented Michelle Deignan, Senior Brand Director for Mars Wrigley. "We're pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shake-able, way with Snickers Shakers Seasoning Blend."

The blend combines the classic Snickers flavours of chocolate, caramel and peanut, with ingredients including brown sugar, cocoa, molasses, peanuts and honey.

The new Snickers Shakers Seaasoning Blend is available in the US.