A leader in vegan and plant-based products, Linda McCartney's has added a vegetarian, fish-free fishcake offering. The new fishcakes have already hit supermarket shelves, stocked widely in Sainsbury's, with Tesco soon to join those retailing the new product.
Launching on Instagram, the brand said: "Packed with protein and low in saturated fat, our brand new Vegetarian Fishcakes are the perfect quick fix for a delicious #veganfriendlydinner."
Linda McCartney Foods has helped to pave the way in vegan and vegetarian alternatives including a new vegan sausages made from pea protein earlier this year.
Last year we covered the topic of plant-based fish and the innovations in the sector, as interest in cutting both meat and fish from diets continues to increase in popularity. Read the full healthwatching report over on our Trend Hub here. Also, take a look at the Linda McCartney Foods range over on its website.