American brand Crispin Cider has launched a new addition to its alcoholic beverage range, with its Crispin Rosé - a blend of apple and pear juice crafted with rose petals and hibiscus.
The MillerCoors-owned Crispin Cider brand took the step to develop and introduce the new beverage following the sharp increase in consumption of rosé wine in the U.S. in 2017, with sales passing $212 million in the year alone.
"We know there's a high correlation between wine and cider drinkers, and with the introduction of Crispin Rosé, we believe we're bringing the best of both worlds to this group," VP of brand marketing at MillerCoors, Ashley Selman says. "Crispin Rosé combines the beautiful appearance of rosé with the crispness, refreshment and shareable nature of a cider."
The Crispin Cider website says of the production process: "Crispin ciders are naturally fermented using the raw, unpasteurized juice of fresh-pressed American apples and pears. Through classic cold-fermentation and specially selected wine yeasts, we always stay true to the fruit with authentic flavors and unique aromatic notes that are only present in fresh-pressed cider."
Find out more about the brand on its website here.
We've followed an increasing popularity in pink products within the food and beverage industry over the past few years, something we covered in a foodwatching report back in May last year. The 'pink' trend fits well into three of our food & drink mega trends for 2017-18: 'post-modernist', 'all the world's sage', and 'once upon a time'. Read the full report here.