Nomad Foods, the parent company of brands Birdseye, Findus and iglo, last month launched a new collaboration with the WWF - World Wide Fund for Nature. The new strategic partnership will help Nomad Foods to develop further "nature-positive" farming practices in order to protect and promote biodiversity while at the same time tackling the climate crisis.
Working together, Nomad Foods and WWF are looking to find nature-based solutions that respond to the trifecta of challenges, being how to continue feeding a swelling population, tackling the climate crisis and reversing biodiversity loss.
WWF-UK's chief executive Tanya Steele said of the new partnership: "Changing the way that we produce and consume food is at the heart of WWF's mission to build a sustainable future for people and nature. Our food system is one of the biggest drivers of climate change and nature loss, so it's a system we simply must change.
"That's why we're delighted to be working in partnership with Nomad Foods, not only to reduce the environmental impact of farming, but also to encourage people to eat a more plant-rich diet that's healthy for them and for the planet."
Stéfan Descheemaeker, CEO, Nomad Foods, said: "We want to help our consumers eat more sustainably by providing widespread access to great tasting food that is better for people, better for the planet and affordable. To support this, we are committed to sourcing 100% of our vegetables and potatoes through sustainable farming practices by 2025 with 77% of our own grown vegetables already verified as such.* Biodiversity loss is accelerating around the world. While improving biodiversity has been a focus for us and many of the farmers that we partner with for a number of years, I am excited that our collaboration with WWF will help us to extend our knowledge and create a much wider impact beyond our supply chain."
Find out more over on Nomad Foods' website here.