November Over The Years - Exploring Our 17 Years In Food & Beverage Trends EBook

Take a deep dive into how the month of November has shaped up over the years with research from our 17 Years In Food & Beverage Trends EBook.

thefoodpeople was established in 2005 rooted in our purpose to shift the future of food and drink by inspiring and informing people, business and institutions to harness the power of trends and foresight. Why do we do what we do? Well, we believe that food & drink connects us all, by working with our community, industry and our collaborators, positive impact in food & drink can shape a better future for all.

Since then a lot has changed across the food and beverage landscape, change that we've looked to capture in our 17 Years In Food & Beverage Trends E-Book. We look at what events, people, culture, regulations, technologies, and products defined these years, as well as the changes and impact on these for the future.

Here are some of the highlights captured from various months of November between 2006 and 2022.

November 2009 - The spotlight was on how to feed the world in 2050 at the United Nations. The conclusions were that food productions must rise by 70% over the next 40 years or we risk putting 370 million people in the face of food scarcity. In other news, Michelin stars for Tokyo were announced with 11 three star restaurants which was one more than Paris, making it the 'culinary capital of the world'.

November 2011 - This month saw French chef Dominique Ansel open his first bakery in New York - the to-be home of the Cronut. In 2009 he was named as one of the "Top 10 Pastry Chefs in the United States". November also saw Stevia approved by the European Union as a sweetener, with one of the driving factors being the need for new calorie-reduced products. Whilst the Danish government introduced a new fat tax on fatty foods to try to create and develop a healthier population.

November 2013 - As Antipodean food was climbing heady heights, fuelled by Sydney's Good Food Month in November, it was suggested that the UK might look to Australia for some food trend inspiration. Cotton Candy, or Candy Floss in the UK, was trending with the sweet treat beginning to appear in different shapes and flavours. San Francisco saw a candy floss shop open, Sugar and Spun, offering a new take on floss with dried toppings and flavours. This month also saw the first WiFi controlled kettle launch in retail.

November 2017 - The evolving face of retail in 2017 saw a step change in which we were all paying by contactless, while we saw a sharp rise in staff-less shops thanks to increased automation. There was even a shop in London that offered finger vein payments. In other news, Nestle launched orange-only smarties after consumers canvassed for the goodies. Whilst chez tfp, we held our third Food & Beverage Trend Event, launching our new Trend Book for 2018/19.

November 2021 - This month saw the 2021 United Nations Climate Change Conference (COP26) take place in Glasgow, and the Glasgow Climate Pact agreed a phase down of unabated coal, and end to deforestation by 2030 and a commitment to cut methane emissions by 30% by 2030. We also saw Daniel Humm and Claridge's part company after Humm wanted to pursue a plant-based menu at his restaurant Davies and Brook at the hotel. Giuseppe Dell'Anno was announced as the winner of Great British Bake Off 2021, while Tokyo once again logged the most Michelin stars of any city around the world.


A lot has happened in the month of November over the years - discover more in our 17 Years In Food & Beverage Trends E-Book. Find out how you can get your copy here.