Olives To Go!

Musco Family Olive Co., the leading branded supplier of table olives in America, introduces Pearls Olives to Go! single serving, ready-to-snack, liquid-free, easy-to-open cups filled with California-grown large pitted black ripe olives. A great choice for 'a tasty wholesome snack'™.

Each package of Pearls Olives to Go! contains four 1.2 ounce cups (similar to fruit snack cups but without the liquid mess.) An individual olive cup holds ten large olives –one for each finger. Containing just 40 calories, the cups are ideally portion-controlled for kids and adults and are the same classic olives consumers already know and love.

"The California black ripe olive is America's most popular olive, and kids love them," says Felix Musco, CEO of Musco Family Olive Co., which makes Pearls Olives to Go! Snack Cups. "We decided to make them easier than ever to enjoy anytime. No cans. No mess. Just juicy and delicious snacking goodness. It's the biggest olive innovation since pitting them."

With only four calories per olive, these classic California black ripe olives seasoned with a pinch of sea salt are a flavourful snack choice and a great source of monounsaturated fat,
which has been repeatedly demonstrated in studies to lower bad (LDL) cholesterol.

To celebrate the launch of these tasty back-to-school snacks, Pearls Olives is running a fall "Fun at Your Fingertips" photo contest, where consumers are encouraged to show off their "olive fingers" and win great prizes, including a MacBook Air, two iPads, three $100 app gift cards, or a year's worth of Pearls Olives to Go!. The contest will run on the Pearls Facebook page and can be accessed from mobile devices via woobox.com through October 1, 2013.