On Trend Flavours Capture Waitrose and Asda's Attention

Fast-growing organic baby food brand Piccolo has recently expanded its range with the launch of six new products, a range that has captured the attention of many of the UK's biggest supermarket retailers. The announcement follows phenomenal early success and an increasing consumer demand for the delicious recipes with a Mediterranean twist.

Rolling out this September across the brand's entire retail portfolio, Piccolo's new fruit inspired flavours include; 'Mango, Apple & Kale with a dash of yoghurt', 'Raspberry & Apple with Soaked Oats', 'Banana, Strawberry & Peach with a hint of Mint' and 'Sweet Potato, Beetroot, Apple & Pear'. Introducing super healthy ingredients, often overlooked in the baby market, such kale and beetroot, Piccolo is committed to encouraging babies to explore and experience new flavours, establishing a positive connection with good food from day one.

Commenting on Piccolo's strategic developments, Catherine Gazzoli, Founder of Piccolo and former CEO of Slow Food UK said: “Piccolo is a passion project that I started two years ago from my kitchen table and it's been incredible to see how well received it's been in just five months."

Gazzoli continued: “We are excited to introduce six new products already. It's fantastic to see there's such demand for Piccolo, and it certainly proves all the hard work has paid off, especially as it all started when my baby was still a little bump and has been an inspiration to me every step of the way!"

Having only launched in April this year, the brand has had an impressive first six months with more than 200 Waitrose stores unveiling the brand in month one, and now Piccolo is close to landing on the shelves of over 400 Asda stores. Backed by investors including food campaigner Prue Leith, ex-Pizza Express CEO Mark Angela and ex-Duchy Originals CEO Andrew Baker, Piccolo is one to watch.

Find out more about the brand on its website here.