Peapod, America's leading online grocery store, has announced a new partnership with renowned blogger and cookbook author, Gina Homolka of Skinnytaste. The partnership is the first of its kind for Peapod, bringing customers Gina's inspirational take on meal kits as well as her fun and unique viewpoint on our relationship with food.
With this exclusive partnership, fans will get the first look at recipes from Gina's new book, the instant #1 New York Times Bestseller, Skinnytaste Fast and Slow, on Peapod's recipe hub FromthePod.com. All of the recipes are shoppable - with just one click customers can seamlessly fill their Peapod cart with the ingredients for at-home delivery. Peapod is also introducing the Skinnytaste by Peapod Chicken Cacciatore Meal Kit this fall featuring all of the ingredients pre-measured and pre-cut for stress-free cooking.
"Gina is at the forefront of the digital food community and was a natural choice for Peapod to collaborate with on content creation and product development," says Tony Stallone, Peapod's VP of Merchandising. "We're viewed as a solution to help our customers get a delicious dinner on the table. We understand this takes more than just groceries and that's why we have created one-click, ready-to-cook meal kits, a library of shoppable recipes, and quick how-to videos. Gina is an expert in recipe creation and solving meal time challenges and we're thrilled to be able to bring her voice and recipes directly to our customers."
"Many of my readers already shop on Peapod and enjoy the convenience of grocery delivery," said Gina Homolka of Skinnytaste. "Removing the chore of grocery shopping is one less barrier to cooking at home and having fun in the kitchen. I'm excited to partner with Peapod and hopefully inspire shoppers to try some new recipes. I know everyone will love the Chicken Cacciatore Meal Kit, it's one of my classics."
Find out more about Peapod and it's activities on the website here.