PepsiCo's Neon Zebra Primed to Disrupt the Cocktail Mixer Category

PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds. A modern alternative to complicated cocktail recipes or large format cocktail mixers, each 7.5oz mini-can of Neon Zebra mixed with your spirit of choice, makes two tasty cocktails without the fuss. Made with real juice and no artificial sweeteners, Neon Zebra mixers don't compromise on taste. These non-alcoholic cocktail mixers come in four flavours: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix.

As a leader in beverage innovation, PepsiCo is entering the growing cocktail mixers category at a time when consumers are looking for easy-to-make cocktails at home. The cocktail mixers category saw 28% growth in 2020 and is worth more than $858MM.

"With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers' needs for convenience - to cut out time and mess without compromising on quality and taste," said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America. "Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavours and colours and easy-to-use, recyclable mini-can format. We're thrilled with this new venture and all of the opportunities to come in the mixology category."

Neon Zebra cocktail mixers come in four flavours:

  • Margarita Mix: Paired with your favourite tequila, it's tangy and bold with a flavourful citrus kick of lime.
  • Strawberry Daiquiri Mix: Sweet & fruity strawberry flavour with a hint of lime. The perfect balance with your favourite rum.
  • Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with your rum of choice.
  • Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavour your whiskey will appreciate.

Neon Zebra launches this March nationwide in the USA using sustainable, recyclable packaging with aluminium cans and paperboard 6-packs.

Find out more about Neon Zebra here.