Piccolo Launches One for One Campaign To Help Reduce Child Hunger

Piccolo firmly believes that no child should go hungry, so this October they're launching a One for One campaign to help reduce the burden on parents struggling to feed their little ones each day.

The aim is very simple – to help reduce child hunger by donating Piccolo pouches to those who need them most. To make this happen we have teamed up with some of Britain's top food banks such as Trussell Trust, and children's charities to make sure little ones get the meals they all need.

The One for One campaign will help donate at least 100,000 pouches to thousands of hungry under 5s through a series of grassroots events, social campaigns, in-store outreach and PR activity. By donating the pouches, Piccolo knows they'll be able to help the parents all over the country who are in desperate need of something nutritious to feed their babies and toddlers and help prevent any developmental issues too.

The new One for One campaign is part of Piccolo's dedication to giving back. Already committed to giving 10% of profits to charity, the One for One campaign is the largest standalone charitable project Piccolo has embarked on, and the first of its kind in the supermarket world.

Cat Gazzoli, Founder of Piccolo, says: "At Piccolo we have always been passionate about giving back, and that's why we're so proud to be launching our One for One campaign. Feeding babies can be stressful at the best of times, which is why we are determined to support those who really do need our help by donating a Piccolo pouch for every pouch bought. We think the work done by these charities is invaluable, so we want to support them however we can."

Samantha Stapley, Operations Manager for England at The Trussell Trust, says, "Our mission is to bring communities together to end hunger in the UK for everyone no matter their age, and so we're delighted to be working with Piccolo on their One for One campaign. We know that there are currently thousands of parents struggling to feed hungry babies across the UK right now, and so the One for One campaign will enable us to really help get nutritious meals in to the hands of those little ones who need it most at a crucial time in their development when otherwise they might have gone hungry."

Piccolo's One for One campaign will run from October until the end of the year, with the aim of sharing 100,000 extra pouches to struggling families nationwide. Piccolo pouches can be found in Morrisons, Asda, Waitrose and Boots – along with health food retailers and independent shops all over the country.

Find out more about the Piccolo brand on its website.