Pita Pit Canada Takes the Lead in Disruptive Packaging Technology

Driven by more environmentally conscious consumers and technological advancements, disruptive technology is poised to revolutionise the food packaging industry. Pita Pit Canada, a fast-casual restaurant, recognised the first mover advantages by teaming up with delfortgroup and McNairn Packaging in introducing a new innovative packaging material called thinbarrier eco.

Joe Kofler, President of delfortgroup speciality papers says, "disruptive technology is the best way to describe this new biopolymer substrate." Not only is the paper whiter and brighter, but thinbarrier eco also performs better!

Pita Pit Canada Takes the Lead in Disruptive Packaging Technology

delfortgroup's thinbarrier® eco paper is a packaging wrap paper produced from renewable resources, that outperforms the existing wax-coated alternatives in both sustainability and functionality. delfortgroup's R&D team designed a fluorocarbon and PFOA free environmentally friendly paper using a grease-resistant, vegetable based coating that eliminates the need for wax. As a result, thinbarrier eco is re-pulpable, recyclable and compostable.

Therefore, switching from traditional waxed paper wraps to thinbarrier® eco significantly reduces Pita Pit Canada's carbon footprint. According to a streamlined LCA study (Life Cycle Assessment) conducted by Innventia Edge, changing to thinbarrier eco would decrease crude oil consumption in wrap production by 60%, saving nearly 12kg/26.46lb of crude oil per 10,000 wraps. To put this into a practical perspective, for every 113,000 thinbarrier® eco wraps Pita Pit Canada would consume one less barrel of oil.

With thinbarrier eco, Pita Pit Canada simultaneously ticks the boxes of cost-neutral, product innovation and most importantly measurable commitment to sustainability. Pita Pit Canada has abandoned the traditional "do less harm" industry mentality by switching to a "do better" philosophy with thinbarrier eco starting from December.