Popular Italian fast-food chain Pizza Express is launching a new grab-and-go concept in central London this month called Za. The new opening on Fenchurch Street is said to have come about so that Pizza Express can stay relevant in the fast evolving marketplace it sits in.
"Za's a new kid on the block. But it's got history. Inspired by the early years of PizzaExpress and founder Peter Boizot who sold fresh hot slices of pizza in Soho. So it's quite literally a little bit of piz-Za. A little part of PizzaExpress. We are proud of the heritage and experience it brings."
Open from 7am until late, Za features a menu containing many of its elder sibling's favourites, including doughballs, pizzas Pollo Ad Astra and La Reine, and slices of the more recent vegan Giardiniera. Those dining early in the day will find breakfast pots, as well as other quick fix breakfast meals, whilst lunchtime options include an American Hot wrap, an antipasti pot, tomato-and-chilli soup and of course, a range of pizza slices.
Time will tell if this new concept fares better than the brand's past diversification from its main stay, Cambridge's rotisserie chicken restaurant Reys, but the casual dining chain is a major player on the high street and has survived any perceived crisis so far putting it in a good position to run with fresh ideas following consumer trends such as the new Za concept.
Find out more about Za on its website here.