Pizza Hut has launched its new Reverse Delivery gifting campaign to help spread cheer this holiday season, allowing customers to gift pizza to delivery drivers.
Last year, there were more than 11.7 billion mail pieces and packages delivered during the holiday season in the US; meaning every December, thousands of delivery drivers work extra hard to deliver joy to families across the country. Pizza Hut knows a thing or two about delivery, seeing that Pizza Hut drivers deliver customers over 110,000,000 pizzas every year. This holiday season, Pizza Hut wants to help say 'thank you' to all delivery drivers during the busiest time of the year with the new "Reverse Delivery" doormat that will give them a free pizza in return.
The campaign went live earlier this month and saw 50 mats a day offered on a first come, first serve basis. "Many of us look to delivery drivers to deliver joy during the holiday season," said Lindsay Morgan, CMO at Pizza Hut. "This was our chance to give some cheer back in the form of a delicious meal for delivery drivers to enjoy during their busiest time of the year."
Similar gifting campaigns have been launched over the years, notably Cadbury's Secret Santa shop which allows customers to gift others a bar of chocolate for free from a number of pop-up Cadbury pop-ups or posters featuring QR codes to scan.