Pouch Snack Brand GoGo squeeZ Branches Out Into Sports Nutrition

Squeezable pouch snack brand GoGo squeeZ has made its first entry into the sports nutrition market with the launch of its new GoGo squeeZ Active Fruit Blend with Electrolytes in the US.

This powered by fruit sports snack is convenient for those on the go or mid-activity. The newest addition to the GoGo squeeZ portfolio is disrupting the snack category with a recipe that's made for teens and young adults with active lifestyles.

GoGo squeeZ Active Fruit Blend with Electrolytes features added potassium, sodium and magnesium – important electrolytes that are lost in sweat during exercise. Each pouch also provides a source of antioxidants, including vitamin C, vitamin A, and vitamin E. Available in three flavours – Strawberry Pineapple Orange, Cherry Raspberry Lime, and Blueberry Strawberry Lemon – the snacks are designed to support those being active.

"This announcement marks a revolutionary step for GoGo squeeZ as we grow our brand and grow with our consumers. We are energized to introduce GoGo squeeZ Active Fruit Blend with Electrolytes to active individuals who are on-the-go, and to families that have loved our brand for years," said GoGo squeeZ Chief Marketing Officer Mark Anthony Edmonson.

The new GoGo squeeZ Active Fruit Blend with Electrolytes pouches are now available at retailers Sam's Club, Walmart and Target.