High street retailer Primark has extended its partnership with bakery chain Greggs, now opening a Greggs cafe in their Oxford Street as part of the Tasty by Greggs concept.
Having already launched their first Tasty by Greggs cafe in Primark Birmingham back in February, which included a limited-edition range of 11 items of clothing to cement the collaboration. The new cafe at Primark's flagship store will have seating for over 100 people and will serve up many of the sausage rolls, bakes, pizzas, sweet treats and hot drinks you'd find in your regular local Greggs.
On the apparel and accessories range collaboration, Primark says: Are you ready for the tastiest collab, like ever? If you're craving for the latest fashion trends, our Greggs Primark collab will certainly satisfy your hunger! Our Greggs clothing collection's got plenty of hoodies, t-shirts, sweats and accessories like bucket hats and sliders. It's perfect for lazy days at home, makes for uber trendy uni looks and is clearly also perfect for nipping down to your local Greggs for a snack (obvs!) So, whether you're a Greggs super-fan or occasional sausage roll devourer, this collab will leave everyone wanting to get a taste of your style.
The new Tasty by Greggs is now open at Primark on Tottenham Court Road.