Primark's x Greggs Collaboration Expands With Four New Cafes

High street retail chain Primark is set to open four new Tasty by Greggs cafes in the UK over the coming months as its collaboration with the bakery chain continues to grow. The new cafes will open in Primark stores across Bristol, Leeds, Liverpool and Newcastle before August, featuring the same look and feel as the initial flagship cafes in Birmingham and London's Oxford Street.

The new Tasty by Greggs openings will coincide with Primark's extension of its partnership with WornWell clothing by The Vintage Wholesale Company, having welcomed two additional concessions to its stores in Bristol and Cardiff this March.

Tony Rowson, property director at Greggs, commented: “We're thrilled with the success of our partnership with Primark to date – ranging from three iconic fashion collections to now three brilliant 'Tasty by Greggs' cafes.

"We're constantly on the lookout for new ways to inspire and excite our customers and we're looking forward to extending our partnership to new locations later this year."

Greggs has reported an increase in sales over the past year, numbers which have resulted in the brand deciding to trial expanding its drive-thru services in the UK.