Snack brand Proper, of the popular Propercorn, has collaborated with QSR chain KFC to launch a new Popcorn Chicken Popcorn, sprinkled with popcorn chicken flavour seasoning. The new snack launched at the end of August in standard snack bag format - each at 90kcals per serving and HFSS compliant.
Already known for it's Popcorn Chicken, KFC combines its iconic snack with an unexpected other in this instance to create a distinctive new taste, featuring the chain's famous blend of herbs and spices.
Cassandra Stavrou, Founder of Proper Snacks, said of the new collaboration launch: "This is a huge moment for Proper Snacks. Our take on the finger-lickin' classic brings a little extra seasoning to your go-to snack. Two culturally relevant brands have collided to bring the world's favourite popcorn chicken to consumers in a fun, creative way. And in partnering with a global leader with KFC, it means even more people will try and enjoy our banging new flavour."
The new Popcorn Chicken Popcorn is already available in Co-op, Tesco, Sainsbury's and Asda stores around the UK.
Find out more here.