Riviana Foods Expands Minute Ready to Serve Product Line with New Better-for-You Offerings

It's no secret that people desire meals that are varied, quick and easy to prepare, yet still nutritious. Riviana Foods Inc., America's leading rice company, is answering consumers' demand for "better-for-you" pantry staples with five new Minute Ready to Serve products: Minute Ready to Serve Organics, White & Red Quinoa, and gluten-free Multi-Grain Medley. Minute Ready to Serve offers convenient, pre-portioned options that are ready in just 60 seconds, perfect for those on-the-go looking for a quick, wholesome meal.

"There continues to be interest from consumers in convenient options that are both nutritious and quick," said Paul Galvani, Senior Vice President of Marketing, Riviana Foods Inc. "By expanding Minute Ready to Serve's product line to include Organics, Quinoa and a gluten-free Multi-Grain Medley, we're providing variety beyond rice. The new Minute Ready to Serve products provide versatility for those who cook occasionally, but still want wholesome food without sacrificing taste or quality."

Minute Ready to Serve products are perfect for lunch or any meal of the day. The single-serve products now include the following new varieties, making it an easy go-to for anyone who is time-starved but still wants some variety.

Minute Ready to Serve Organics

Riviana is meeting Americans' increasing demand for organic food by offering three new organic products: Organic Whole Grain Brown Rice, Organic White Rice and Organic Red Quinoa & Brown Rice with Garlic.

Minute Ready to Serve White & Red Quinoa

Minute Ready to Serve White & Red Quinoa is the first 100 percent quinoa Minute product. It's a blend of white and red quinoa, 100 percent whole grain, gluten free and an excellent source of fibre.

Minute Ready to Serve Multi-Grain Medley

Minute Ready to Serve's popular Multi-Grain Medley variety has been reformulated so that it's now gluten free, which health-enthusiasts are sure to love. This product is a flavourful blend of brown rice, flax seed, red quinoa and chia seeds.

Find out more about the brand and products here.