Sailor Jerry Launches Ready-to-Drink Cans

Sailor Jerry Spiced Rum has launched a new canned range, its first innovation in nearly two decades. The new ready-to-drink range is formed of two drinks - "Rum and Dry" and "Rum and Cola". The cans are launching first in Australia before being rolled out in other countries around the world.

The new flavours are in-keeping with the brand's original tastes, launched almost twenty years ago, and follows the trend of increasing alcoholic beverage brands moving to the RTD (ready-to-drink) concept.

In a drinkswatching report earlier this summer we covered what was new on the shelves in the alcohol category which included a range of similar products. Read the full report over on our tfptrendhub here.