Sainsbury's Launches New Vegan Range in Response to Continued Rise in Demand for Plant-Based

UK supermarket chain Sainsbury's recently launched a new vegan range in its stores, increasing their current vegan and vegetarian range by 10%. Naturli's fresh meat-free mince and burgers, so realistic that they will be stocked in the meat aisle next to real beef mince – a first for UK supermarkets.

As part of the supermarket's support of plant-based lifestyles, the launch includes the expanded Love Veg! range, comprises seven new vegetarian and vegan ready meals, each developed to make eating plant-based even easier. Highlights includes an on-trend alternative for the summer, Mac 'n Jack, combining two street-food sensations - macaroni cheese with jackfruit, as well Chilli Non-Carne & Rice and Veggie Katsu Curry with sweet potato and sticky rice.

For those searching for a more realistic meat alternative is exclusively launch; Naturli' Minced and Naturli' Patties – hailing from Scandinavia, these hotly anticipated products have been designed to look and taste like meat, with a strong umami flavour and texture playing a key focus, with the addition of the beetroot meaning the burger patties retain an authentic 'redness' when cooked.

At the recent Culinary Congress 2018 held in London, one of the main take away points from the two days was that plant-based is here to stay. Derek Sarno, of brand Wicked Healthy, was one of several chefs who cited a client-led demand as well as chef interest in cooking and eating vegetables, from 'part-time plant based' to vegetarian to vegan. Read more about the plant-based learnings, together with the other 9 key learnings from the Culinary Congress here.