McCormick, a global leader in flavour and parent company to the UK's leading herbs and spices brand, Schwartz, will mark its 125th year as a food industry innovator with the unveiling of its Flavour Forecast® 2014: 125th Anniversary Edition, which kick starts the Flavour of Together programme, a yearlong celebration of the tastes that bring us together.
The report, developed annually by Schwartz and McCormick experts around the world, highlights five top food trends and more than a dozen emerging flavours predicted to impact the way we eat in the coming years. First launched in the US in 2000 and in the UK since 2008, this anniversary edition explores how today's unparalleled connectivity is driving faster-than-ever adoption of new trends and tastes around the globe.
5 TOP TRENDS
1.Chillies Obsession: Food lovers everywhere are seeking out their next big chilli thrill.
2.Modern Masala: Indian food is finally having its moment, breaking free of its traditional confines with modern interpretations.
3.Clever Compact Cooking: Proving that big flavours can come from small spaces, cooks in urban kitchens are making the most of what's available.
4.Mexican World Tour: Mexican flavours are making their way around the globe, with people everywhere discovering new aspects of this bright, casual cuisine.
5.Charmed by Brazil: The world's attraction to Brazilian cuisine is heating up, thanks to its seductive mix of global and native influences.
5 TOP FLAVOURS
1.Aji Amarillo: A hot Peruvian yellow chilli with bold, fruity flavour.
2.Kashmiri Masala: An often homemade blend of spices from northern India featuring cumin, cardamom, cinnamon, black pepper, cloves and ginger.
3.Tea: Not just for sipping anymore, this natural ingredient is making its way into rubs, broths and marinades.
4.Chamoy Sauce: A unique Mexican condiment—made from apricot, lime, chillies and spices—just beginning to gain a following in the U.S.
5.Cassava Flour: Also known as manioc or tapioca flour, this gluten-free alternative is a Brazilian staple prized for its versatility.
“This year's report shows that people are gathering around more colourful and diverse tables than ever before. In the UK we know this is driving culinary innovation as we look to launch new products in 2014 such as Grill Mates Brazilian BBQ and Flavour Shots Indian Spicy Jalfrezi Curry in line with two of the top Flavour Forecast trends," says Vicky Cojeen, Schwartz Marketing and Category Management Director.
Brazilian Inspired Flavours
In February 2014 Schwartz will introduced a new addition to the Grill Mates range, Brazilian BBQ. With the World Cup taking place in Brazil in 2014, this delicious marinade mix, including smoky paprika, warming cumin and zesty lime has been designed to bring carnival like flavours to the barbecue during this period.
seductive mix of global and native influences. The world's attraction to Brazil is really heating up – we're going to see just how exciting some of these ingredients and flavours can be!"